UNIQLO DOWN COLLECTION 22FW
Human Touch—The Warmth that Connects Us
We had the privilege of leading the creative direction for the global integrated communication of the UNIQLO Down Collection 22FW. Beginning in early autumn, our work has been visible through product visuals and styling in stores nationwide, as well as in social media and TV commercials worldwide. Our aim was to spotlight the appeal of the entire Down series—not just ULTRA LIGHT DOWN—through a unified concept, cohesive aesthetics, and tailored communication strategies for each media platform.
A warm down jacket isn’t just about providing heat—it’s about preserving your body’s natural warmth. Our 'Human Touch' concept explores the idea of human connection through the lens of warmth, emphasizing emotional warmth that makes us feel close to others. Inspired by this concept and reflecting on the post-COVID world, we wove a message of warm human relationships into our creative work. We aimed to evoke a sense of humanity through subtle presence, gentle colors, and soft expressions that convey body temperature rather than heat.
A warm down jacket isn’t just about providing heat—it’s about preserving your body’s natural warmth. Our 'Human Touch' concept explores the idea of human connection through the lens of warmth, emphasizing emotional warmth that makes us feel close to others. Inspired by this concept and reflecting on the post-COVID world, we wove a message of warm human relationships into our creative work. We aimed to evoke a sense of humanity through subtle presence, gentle colors, and soft expressions that convey body temperature rather than heat.
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Credit
UNIQLO DOWN COLLECTION 22FW
Graphic / Movie / CM
Year：
2022
Catergory：
Creative Direction
Client：UNIQLO
Creative Director：Kazuhiko Hayakawa（H Inc. / CEKAI）
Art Director / Graphic Designer：Ryohei Kaneda（YES / CEKAI）
Copywriter：Ryotaro Suzuki
Assistant Designer：Akari Sakamoto
Creative Producer：Wataru Watanabe, Yohei Fujii, Miki Sakurai
—
Photographer：Hiroshi Manaka
Assistant Photographer：Yuji Endo
Product Styling：Saeko Narita
Designer：Toshikazu Minatomura（6kai Inc.）
Retoucher：Chie Shuto
Retouch Producer：Tony Leung
Copy Translation：Rikki, Yuko
Production：CEKAI
—
Photographer：Mitsuo Okamoto
Stylist：Yuto Inagaki
Hair：ASASHI
Make up：Nobuko Maekawa
Ligiting Director：Masanori Abe
Retoucher：Taku Yamamoto
Model： Alexander, Daria, Felix, Kou, Liza Veta, Olufunke, Tresor, Tsugumi
Production Manager：Shinichiro Ohira
Production：CEKAI
—
Director：Atsushi Makino
Hybrid Down Parka
CG Production：Juice.
CG Supervisor : Jakub Wrzalik
CG Creative Producer : Michal Dwojak-Hara
CG Producer : Mayu Yamashita
Asset Supervisor : Łukasz Kubiński, Marcin Muszyńska
Asset Artist : Ewa Muszyńska
Animation Supervisor : Doca Mladenović
Lighting Artist : Ivan Vasiljević, Aleksandar Mišić
Compositing Artist : Slobodan Janković
Animation Artist : Nenad Mitrović
Modeling / Texturing Artist : Uroš Urošević
Lighting Artist : Aleksandar Mišić
Rigging Artist : Miloš Jovanović
Animation Producer : Nikola Repija
Seamless Down
CG Production：TREE Digital Studio Inc. LUDENS
CG Supervisor： Seiji Masamoto
CG Producer：Tatsuro Hayashi
Digital Artist：Kyohei Hara, Teruo Yamashita
CG Director：Masayuki Shimoji
Music Producer：Kazuyoshi Tonami
Composition and Arrangement：Nobuaki Tanaka
Sound Effect：Masumi Takino
Production：CEKAI
—
Planner / Director：Yuichi Kodama
Director of Photography：Yuta Echigo
Lightning Director：Koushiro Ueno
Art Department：Tateo Yanagimachi
Motion Control：Kazuo Dan
SteadyCam Operator：Kevin Yoshida
Prop Stylist：Isshu Muraki
Key grip：Takahiro Sakamoto
Transportation：JCM
Stylist：Yuto Inagaki
Hair & Make up：Yuko Hirakawa
Cast：Saya Honno
Cast：Kirill
Casting：Kosei Inc.
Virtual Production：Sony PCL
VP Production Manager：Eisuke Ohga, Isao Arai
VP Technical Manager：Masashi Hosoda
UE Engineer：Yuuka Nagashima, Sayuri Ohashi, Kenta Suzuki
LED Operator：Akiya Matsumura
VP Studio Manager：Tomoyuki Takakura, Hayato Kito, Yoshiya Takahashi, Yoshihisa Sukeda
VFX Supervisor：Masashi Kuwahara（VISUALMAN TOKYO Co.,Ltd.）
Offline Editor：GORILLA
Online Editor：Yoshinori Fujikawa, Hitoshi Satoh, Kazunari Kobayashi
Online Editor：Hisako Fujii
Colorist：Yasutaka Ishihara
CG Producer：Shinji Tsuchiya
Music：Keisuke Tominaga
Mixer：Daisuke Abe
Producer：Shinsaku Tonomura（ENGINE）
Production Manager：Ryuku Komai, Runa Fujiki（ENGINE）
Production：ENGINE
Creative Director：Kazuhiko Hayakawa（H Inc. / CEKAI）
Art Director / Graphic Designer：Ryohei Kaneda（YES / CEKAI）
Copywriter：Ryotaro Suzuki
Assistant Designer：Akari Sakamoto
Creative Producer：Wataru Watanabe, Yohei Fujii, Miki Sakurai
—
Photographer：Hiroshi Manaka
Assistant Photographer：Yuji Endo
Product Styling：Saeko Narita
Designer：Toshikazu Minatomura（6kai Inc.）
Retoucher：Chie Shuto
Retouch Producer：Tony Leung
Copy Translation：Rikki, Yuko
Production：CEKAI
—
Photographer：Mitsuo Okamoto
Stylist：Yuto Inagaki
Hair：ASASHI
Make up：Nobuko Maekawa
Ligiting Director：Masanori Abe
Retoucher：Taku Yamamoto
Model： Alexander, Daria, Felix, Kou, Liza Veta, Olufunke, Tresor, Tsugumi
Production Manager：Shinichiro Ohira
Production：CEKAI
—
Director：Atsushi Makino
Hybrid Down Parka
CG Production：Juice.
CG Supervisor : Jakub Wrzalik
CG Creative Producer : Michal Dwojak-Hara
CG Producer : Mayu Yamashita
Asset Supervisor : Łukasz Kubiński, Marcin Muszyńska
Asset Artist : Ewa Muszyńska
Animation Supervisor : Doca Mladenović
Lighting Artist : Ivan Vasiljević, Aleksandar Mišić
Compositing Artist : Slobodan Janković
Animation Artist : Nenad Mitrović
Modeling / Texturing Artist : Uroš Urošević
Lighting Artist : Aleksandar Mišić
Rigging Artist : Miloš Jovanović
Animation Producer : Nikola Repija
Seamless Down
CG Production：TREE Digital Studio Inc. LUDENS
CG Supervisor： Seiji Masamoto
CG Producer：Tatsuro Hayashi
Digital Artist：Kyohei Hara, Teruo Yamashita
CG Director：Masayuki Shimoji
Music Producer：Kazuyoshi Tonami
Composition and Arrangement：Nobuaki Tanaka
Sound Effect：Masumi Takino
Production：CEKAI
—
Planner / Director：Yuichi Kodama
Director of Photography：Yuta Echigo
Lightning Director：Koushiro Ueno
Art Department：Tateo Yanagimachi
Motion Control：Kazuo Dan
SteadyCam Operator：Kevin Yoshida
Prop Stylist：Isshu Muraki
Key grip：Takahiro Sakamoto
Transportation：JCM
Stylist：Yuto Inagaki
Hair & Make up：Yuko Hirakawa
Cast：Saya Honno
Cast：Kirill
Casting：Kosei Inc.
Virtual Production：Sony PCL
VP Production Manager：Eisuke Ohga, Isao Arai
VP Technical Manager：Masashi Hosoda
UE Engineer：Yuuka Nagashima, Sayuri Ohashi, Kenta Suzuki
LED Operator：Akiya Matsumura
VP Studio Manager：Tomoyuki Takakura, Hayato Kito, Yoshiya Takahashi, Yoshihisa Sukeda
VFX Supervisor：Masashi Kuwahara（VISUALMAN TOKYO Co.,Ltd.）
Offline Editor：GORILLA
Online Editor：Yoshinori Fujikawa, Hitoshi Satoh, Kazunari Kobayashi
Online Editor：Hisako Fujii
Colorist：Yasutaka Ishihara
CG Producer：Shinji Tsuchiya
Music：Keisuke Tominaga
Mixer：Daisuke Abe
Producer：Shinsaku Tonomura（ENGINE）
Production Manager：Ryuku Komai, Runa Fujiki（ENGINE）
Production：ENGINE