SHISEIDO WASO
Ecosystem Graphics
As Shiseido's first global skincare brand, we led the rebranding and strategic development of WASO, a collection inspired by Japanese ingredients. From 2019 to 2021, we crafted a comprehensive creative strategy and designed a versatile graphic identity system to ensure consistent brand expression across diverse touchpoints. Rooted in naturally derived ingredients sourced from Japan, WASO delivers essential care for the skin.
Credit
SHISEIDO WASO
Branding / Graphics / Movie / SNS Contents / Photography
Year：
2021
Catergory：
Creative Direction, Art Direction, Design
Client: SHISEIDO
Total Direction: H inc.
Agency: New Peace Inc.
Produce: monopo inc.
Brand Vision Producer: Asuka Otani ( NEWPEACE Inc. )
Creative Planner & Contents Producer: Asako Tomotani ( monopo Tokyo )
Creative Direction, Art Direction, Design: Hiroka Hasegawa ( H inc. )
and others.
Total Direction: H inc.
Agency: New Peace Inc.
Produce: monopo inc.
Brand Vision Producer: Asuka Otani ( NEWPEACE Inc. )
Creative Planner & Contents Producer: Asako Tomotani ( monopo Tokyo )
Creative Direction, Art Direction, Design: Hiroka Hasegawa ( H inc. )
and others.